Take any digital marketing strategy you like, you will find content playing a very crucial role. Content enables a digital marketer to improve the SEO and get desired rank in the search results. It at the same time attracts new users and engages and nurtures the ones who are accustomed to the brand.
On top of that, positioning yourself as a thought leader or an expert in your industry is almost impossible without content. However, there is a catch. Business owners are always tight on time and it is one of the elements essential for creating high-quality content.
Private label rights content or PLR content can be an effective solution in such a scenario. In this blog, we all discuss what PLR is and how to use it for the benefit of your digital marketing efforts. Let’s jump straight in.
What does PLR stand for in digital marketing?
In simple terms, PLR, or private label rights, is content that you can purchase and use for your business requirements.
Private label rights are rights that are sold with a product which are usually digital items like blog posts and ebooks. The individual or business that purchases such content can change its name, add content to it and sell it. They are not bound to give credit to the original creator.
This gives you the authority to modify, rebrand, and share the content as your own. Businesses often use PLR content within the SEO space to create digital products without going into the hassle of creating something new from scratch. By utilizing PLR content, marketers can offer something valuable to their audience and save time and resources at the same time.
Before we jump into the meat and potatoes of this blog, let’s clarify some terms associated with PLR.
What terms are associated with PLR and what do they mean?
When you deal with content rights you may come across other terms in addition to private label rights (PLR).
Such a term is ‘resell rights’. This right allows you to sell the content (but not change it) you just bought as it is and receive and keep all the profit you make from it. Another term you may come across is ‘master resell rights’. This right allows you to sell the content you purchase and the right to sell is extended to your customers too.
Therefore, these terms offer various levels of control and flexibility over how you would like to utilize and distribute your content. It is crucial to understand the differences between these rights to use them as intended and get the most out of the purchase of the rights.
What are the benefits of using PLR content?
Let’s take a quick look at the various benefits of using PLR content.
1. Sticking to your publishing schedule is easier
Marketers know that if you stick to a particular schedule for publishing your blogs, you will see the best results. However, more often than not, it becomes difficult to create 4 (even 3) blogs per week. PLR content solves this problem in a blink of an eye.
2. You can quickly add more pages to your website
Remember (or imagine) a scenario when you have just launched a website and there’s only a few pages of content and you need to quickly add more pages with high-quality content. Creating an in-house content team can be a drawn out and costly process. PLR is the way.
3. It is a cost-effective option
It is a fact that buying PLR content is much more cost-effective than paying an in-house content expert to generate something new. If you use the content you buy to convert leads or use the content and modify it as paid courses you can imagine how profitable it can be.
4. You save a lot of time to focus on core business
If you use PLR content for your website it can save you a lot of time. You are not creating something new from ground zero, you are buying pre-written content that is ready to be used. This saves you the hours you’d have to spend leading a content team.
How to overcome the downsides of PLR content?
Now, with so much upside of PLR content, there are also some glaring downsides to it. If you can manage these correctly, all the benefits are more than worth the cost.
The main negative point of PLR content is that other businesses can also buy the same piece of content that you bought. Therefore, problems will arise (ranking issues, negative brand image, etc.) if you do not take the following steps:
1. Read the license terms
Reading the license terms is essential, because you must get the chance to use (modify) the content as you wish. Additionally, these terms will tell you the limit for purchase or how many can buy the same content.
2. Get quality content
If you can buy high-quality content the work you need to do to make it your own would be less taxing. To ensure the quality you can consider three things. One, the reputation of the author. Two, good quality content comes at a good price. Three, reputation of the platform that’s selling.
3. Give it your brand voice
To make a content you own, you need to give it your brand voice by ensuring that it speaks to your audience just the way you want. Consider every little detail about your brand and your buyer-persona to modify the content you buy.
4. Embed your keywords
Think of ways to naturally embed the keywords that are relevant to your brand when you are modifying the content. Research competitive terms, or use inspiration from the content and match them with the search intent to achieve the best result.
5. Rewrite the content
Now you know that you have to see the PLR content as a template and rewrite it into a fresh content that is truly your own. Leave no single sentence unchanged – that’s necessary. And do plagiarism checks to be extra careful.
*Bonus Tip:
If you find all this complicated and want someone else to take care of handling the conversion of PLR content into your brand content, you can hire a digital marketing virtual assistant adept at creating, managing, and shouldering marketing efforts of businesses. It is also a highly cost-effective solution to your problem.
Final thoughts
We can say that PLR content can be very beneficial to your digital marketing efforts, if you have the expertise to use it well. This can save you time and other valuable resources that you can invest in strategizing and innovating. While this has its downsides, it is easy to counter it with domain knowledge and skill. So, why not take advantage of PLR content and see it help your business touch new heights?
