In an ideal scenario, your in-house staff would be responsible to handle your social media management. However, in reality resources are limited and cutting costs become a necessity. Outsourcing is one of the most effective ways to solve these issues.
Due to a disparity of compensation around the world (for whatever reasons), there are professionals who can complete your tasks at a much lower cost than your in-house employees or locally available talent.
This is the main reason outsourcing works, however, there are several other important benefits of outsourcing social media management. This blog will discuss all of these advantages in detail. Let’s dive in.
What are the benefits of outsourcing social media management?
These are some of the reasons that businesses, large or small, opt for outsourcing crucial operations like social media management.
1. It is cost-effective
First and foremost, you save a lot of money by avoiding a significant expenditure that comes with onboarding new members to the on-site team. On top of that, salaries constantly increase and the total compensation cost does not only include the weekly/monthly paycheck. You are thinking – training, travel, health care and other benefits – yes, it can be a lot.
Outsourcing your social media management can considerably reduce most of these expenses as your social media manager virtual assistant would not need desk or office space and if you offshore it, you will also avoid US minimum wage. This gives you access to a talent pool that is way more affordable.
2. You get access to global talent
If you are in the industry for some time you already know that the war for talent is still raging and it is not showing any sign of stopping anytime soon. Both startups and large corporations are struggling. While scaling up is incredibly difficult, it is a bit easier with the emergence of the global remote workforce.
Now, let us briefly clarify why you need experts to take care of social media management.
- It requires deep understanding of constantly evolving platforms
- One also must possess the ability to target the right audience
- Effectively engaging with users, adapting to new trends, and creating engaging content takes skill
You know how beneficial the global remote workforce is when you understand how easy the onboarding gets. This little help is crucial for many companies who have to scale up (now) to stay competitive or be profitable. Therefore, if you find appropriate talent for your social media management scarce, you should consider delegation.
3. It improves team efficiency
Turning to an independent contractor (freelancers, virtual assistants hired through contract agencies) or an expert managed by a reputed vendor allows you to hire someone with specialization in the domain and many years of experience comparatively easily.
An experienced professional knows how to utilize every opportunity they have to streamline their work. They are also usually very good at communicating, which makes things easier for the whole team. All of these together lead to a much more efficient running of the operations. This also boosts the overall productivity of the team.
4. It lets you focus on what’s most important
We were thinking whether to write ‘most important’ or just ‘important’. You would agree that social media management is an ‘important’ but not the ‘most important’ area of your business that needs most of your attention. Your focus should be on the tasks that contribute maximally to the growth of the business.
To do that many businesses choose to hire virtual assistants to take care of non-core tasks and tasks like social media management or social media marketing. These services will allow you to maintain your focus on outpacing your competitors, providing exceptional customer service, creating a new product, etc.
5. 24-hour production
How does the idea of overcoming the 8-hour workday and embracing a 24-hour production cycle sound to you? Don’t worry, you don’t have to stay awake all day long and never get out of your office to be able to do that! If you plan properly you can shift to 24/7 operations easily with social media management VAs.
However, it depends on your unique needs. A 24-hour production cycle means that your virtual employees would have completed work when you are sleeping increasing your reach.
6. It helps with expansion
Outsourcing your social media management can also help with expanding your reach into neighboring countries and countries overseas. This is often one of the top goals of businesses, which is made easier by outsourcing services like social media management.
It lowers the cost associated with almost all aspects of entering foreign markets. If you take advantage of the global remote workforce it will be easier for you to access the larger market at a lower cost because now you get to tackle many infrastructural challenges (related to set ups for physical locations).
7. It offers fresh outlook
By outsourcing your social media management you can incorporate fresh perspectives and increase the engagement and expand the reach of your campaigns. How? If you outsource, you will most probably get professionals who have worked with a range of clients in various industries. It lets them introduce new perspectives and enrich your campaigns.
Moreover, expert social media managers are proficient at anticipating future trends in the specific industry you belong to and create solutions appropriate for that. With their knowledge about current trends in digital marketing they can turn many wheels to align your social media campaigns with your business goals.
Final thoughts
The benefits of outsourcing social media management extends beyond this list. For example, it may also contribute to your business by helping gain competitive edge, help you spend time and resources to develop your internal staff, and so on.
However, the most crucial thing you have to know is that all these benefits are accessible only if the working relationship with your virtual assistant is just right. If you do not want to manage a (new) virtual employee but want to ensure desired results you should connect with a managed VA service provider you can trust.
DedicatedVA is one of the most reputable and trusted virtual assistant services providers. If you have anything you would want to discuss regarding outsourcing and virtual assistant services do contact us.
