5 Best CRM tools to use in 2025

Effective customer relationship management (CRM) is essential for success in today’s competitive business landscape. CRM platforms have become indispensable tools by helping businesses centralise customer data, have insights for targeted email marketing, automate tasks, and improve collaboration.

For companies, big or small, who are striving to streamline operations, improve customer experience, and drive growth, CRM systems are crucial. But what are the best CRM tools for your organization? This dedicated blog is here to answer.

Zoho CRM gives you more time to focus on customers by automating routine marketing, sales, and support functions. It speeds up your work process by removing redundancies and reducing manual work like data entry.

With Blueprints you can define your sales process so that your team can figure out what move to make at any moment. It also allows you to converse with prospects and customers in real time and get notifications whenever someone interacts with your brand.

With Zoho CRM’s analytics, reports, and forecasts, you can measure how every sales activity performs and divide quotas into achievable goals. On top of that, Zoho CRM now has Zia, which is an AI assistant to help you by taking notes, fetching information you’re looking for, automating tasks, detecting anomalies, predicting the future of sales, and more.

As you can customize Zoho CRM easily to meet any specific needs a business may have irrespective of the business’s size, it is one of the best CRM tools out there. From start-ups to large corporations, and verticals like healthcare, real-estate, insurance, media, legal, restaurants, freelancers, banking, tax, travel, and nonprofits use Zoho CRM to increase their sales.

• AI
• Sales Force Automation 
• Customization 
• Omnichannel 
• Process Management 
• Analytics 
• Journey Orchestration 
• Sales Performance 
• Sales Enablement 
• Security 
• Mobile 
• Extensibility

A global network of more than 250,000 businesses spanning over 180 countries trust Zoho CRM and you can too. Why not try it out for free with its 15 day free trial?

Salesforce is undoubtedly one of the best CRM tools to use in 2025 that comes with a Starter and Pro Suite to choose from.

With the Salesforce Starter Suite you can promptly organize data, gather valuable insights into your business, and manage customer relationships. It is a powerful CRM suite that you can easily set up with built-in guidance and only with a social sign-on.

With the Salesforce Pro Suite you can drive more revenue, win more deals, find new leads, and keep customers happy. Pro Suite offers improved sales and service functionality, automation, and easy-to-use customization, making it even easier and simpler to build customer relationships that last long. On top of that, it enables you to expand your capabilities with hundreds of apps available on AppExchange.

Starter Suite is built to grow with your business. You can use it to build a robust foundation with the built-in marketing, sales, and services features. As you scale, you can customize further, add integration solutions, and automation to accommodate your growing needs.

Pro Suite is for businesses that need more customization and tools that Starter Suite could not provide. For example, if you want to manage forecasted expenses and revenues alongside contractors and subcontractors you will get the tools to consolidate their marketing, commerce, sales, and service systems on one platform.

• Account, Contact, Lead, and Opportunity Management 
• Email Integration with Gmail or Outlook
• Task Management and Activity Feed
• Customizable Reports and Dashboards
• Salesforce Meetings
• Direct Payment Links
• Payment Portal for Payments
• Products and Price Books
• Forecast Management (Pro Suite) 
• Quote Creation and Management (Pro Suite)
• Integrated Email Support
• Case Management
• Knowledge Management
• Custom Email Templates
• Macros (Pro Suite)
• Omni-Channel Routing (Pro Suite)
• In-App and Web Messaging (Pro Suite)

Slaesforce is one of the world’s most trusted CRMs out there and you can try it for free with their 30-day trial.

HubSpot Smart CRM’s fairly full-featured version is available for free. An entire organization can use the free version forever. It helps remove all hassle of manual report updating and worries about how your team might be tracking toward quotas. It is relatively simple with an intuitive interface that helps you create contacts, log a task, make deals, edit the reports, and much more.

This powerful collaborative tool links with all of your marketing and sales processes making it easy to analyze, organize, and grow your processes. It can automate tasks that your customer service, marketing, and sales teams perform.

If you have not used CRM tools till date, HubSpot Smart CRM is probably one of the best CRM tools available. When you become ready to scale and upgrade HubSpot’s massive ecosystem of marketing, sales, and service tools can serve you well. However, you should be prepared to invest a significant amount (considering you can use Smart CRM for free) to get all the features it has to offer.

• CRM Database 
• Task Management 
• Customized Dashboard 
• Outlook and Gmail Integrations 
• Built-in Analytics 
• Email Marketing 
• ROI Analytics 
• Automation Tools and Workflows 
• Lead Capture Tools 
• Segmentation
• Reporting and Analytics 
• Social Media Integration 
• API
• Live Chat and Meeting Scheduling 
• SEO Advisor 
• Customer Support Portal 
• Mobile 
• Ticketing System 
• 75+ Integration Partners 

After its launch in 2014, Hubspot Smart CRM has become one of the best inbound marketing tools that 30,000 businesses around 90 countries currently use.

For your CRM, Insightly can undoubtedly be a great choice. Among the systems we are talking about, Insightly can be the most easy to use tools. Businesses find importing data very smooth when using this tool. Even if this CRM is not as feature-rich as others, its built-in AI powered reporting engine that offers one-button data export to Microsoft Power BI is especially attractive to many users.

Even if your team has no previous CRM experience, they won’t hesitate using Insightly. We concede that Insightly’s UI may not be as visually pleasing as others but its straightforwardness makes tasks easy. If your business needs help desk capabilities or email marketing, you should know that Insightly offers those only as separate add-on products.

• Document Library
• Sales Pipeline
• Lead Management 
• Live Chat
• Sales Lead Tracking 
• Opportunity Management 
• Multi-Currency Support
• Pipeline Management
• Business Workflow & Process Automation 
• Validation Rules & Advanced Permissions 
• Analytics
• Project & Task Management 
• Custom Dashboards
• Customer Relationship Management 
• Email Management 
• Performance Dashboard & Reporting 
• REST API
• 24-Hour Support

You can actively track and manage every step from opportunity to close, convert quality leads to opportunities, and grow your business faster than before with Insightly.

Dynamic 365 is a collection of 5 CRM solutions. The Dynamic Suite of applications build relationships with existing and potential customers with modules for 5 business areas: Sales, Marketing, Customer Service, Project Operations, and Field Service. Although these modules can be used separately from one another they integrate seamlessly. This customizable software is user-friendly in every way possible and you can make it work just the way you want.

Microsoft, being a big name, is reliable to businesses and comes with regular updates. This tool makes sense for both small and big businesses who want to improve their sales and customer relationships and grow their business.

• Account & Contact Management
• Lead & Opportunity Management
• Elevating Dynamics CRM with Power BI
• Reports and Dashboards
• Dynamics CRM Mobile App
• Sales Forecasting
• Sales and Service Automation
• Extensive Analytics
• AI Capabilities
• Integration with LinkedIn Sales Navigator

Microsoft Dynamics 365 is an excellent choice particularly for businesses who are already in the Microsoft ecosystem as the platform can seamlessly integrate with other Microsoft products.

You should base your decision upon the knowledge of what processes they follow and what tools your team is currently using. Figuring out how these tasks map to the software you are looking into and what are your sales team’s requirements helps too. You can also run a focus group or online surveys to learn about your customer’s best sales experience. With this knowledge you can come up with the best CRM tool for you.

If you have chosen a CRM for your team and are ready to get started but don’t have an expert CRM manager, you should consider hiring one. Because the platform becomes more and more complex as your customer base increases, it will make expert guidance and deep understanding of the platforms essential.

Look no further for a reliable CRM manager, when you can hire CRM Management Virtual Assistant Services from DedicatedVA.