Effective email marketing is paramount no matter the industry you are part of. If you manage to pull this off the right way, it can drive traffic, improve engagement, build brand awareness, convert prospects, increase sales and much more. But you have to make sure that your emails are interesting and compelling.
This can feel like a daunting task if you are new to email marketing. Don’t worry, we have made this list of email marketing best practices to make your journey easier. Go through the 12 tips below and implement it into your strategies to experience quicker growth.
12 Email marketing best practices to grow your business fast
You know that email marketing can be excellent for you, but are struggling with concepting and executing them. And that’s why these best practices exist. Go through them, implement them, and see results quicker than ever.
1. Send welcome emails
For starters, you should send welcome emails to all who have signed up for your email list. This welcome email should clearly lay out the next actions the reader can and should take. And if you want to promote more website visitors to join your email list you can promise attractive incentives besides the regular information.
2. Plan ahead and schedule
Humans are creatures of habit and they would like to receive your email marketing newsletters at the time they are habituated with it. Therefore, you need to plan the content ahead of time and stick to consistent time of your (monthly, weekly, or daily) newsletter. However, you will break that schedule (send more) during big promotions.
3. Grow your email list organically
Although buying an email list can seem to be the easiest way to jump start your reach, it wouldn’t comply with most anti-spam laws, because your recipients have not opted in to get the promotions. You should have a proper opt-in system, so that you can be sure that your emails are seen. And also include regular removal of bouncing, fake, and incorrect email addresses into the best practices.
4. Have a consistent branding
Sticking to a consistent branding is necessary because email is a personal way of staying connected and it can get confusing super fast if (for example) send fun and serious promotional updates from the same branded template. Therefore, you should try to select email signatories, typefaces, and colors to each.
5. Prioritize personalization
An effective email marketing campaign needs to be relevant. To make it relevant you need to make it personalized first. There are multiple ways of doing that. For example, when your visitors sign up to get emails from you, you can ask what information they are interested in getting from the emails and segment them.
6. Pay attention to the subject lines
The subject line of an email is responsible for creating the first impression of the email you want your audience to click on. And preview text is also important as to entice the reader by giving them a sneak peek at the content. For newsletters you should create a consistent subject line so that your readers can count on your brand.
7. Put crucial information above the fold
To make your email effective (drive conversions) you have to explain the main value propositions as soon as possible and add a clean CTA that readers can reach without scrolling. Remember that your audience’s inboxes are already overloaded with promotions, you should only make their actions easier.
8. Avoid spam traps
Do you know hitting spam traps enough times can block your email program? Email marketing best practices for avoiding spam traps include cleaning up your subject lines, including a permission reminder, a valid physical mailing address, and an unsubscribe link that works.
9. Use email marketing software
Regular email clients (Gmail, Yahoo, etc.) are not enough for business communication because they aren’t compliant with email marketing laws such as CCPA, CASL, GDPR, and CAN-SPAM. They also don’t offer metrics such as CTORs, and open bounces. You need an email service provider to legally send your emails in your audience’s inboxes.
10. Let your email marketing strategy evolve
It is a must and you have to work on it consistently. To do it right you need to track key metrics such as open rate, click rate, delivery rate, bounce rate, unsubscribe number and rate, spam percentage and complaint rate, and click to open rate (CTOR). Use A/B testing to track one change and their performance at a time to ultimately enrich your overall email marketing strategy.
11. Get more knowledgeable about email writing
Details matter when you are fighting for inbox attention. Using effective design elements, writing perfect email subject lines, analysing each recipient’s behavior using AI to match their interest (one of the latest email marketing trends), is all but a necessity. Therefore invest time to dive deep into creating dynamic email content for your audience.
12. Work on email marketing mistakes
Start learning how to better deal with the mistakes you make with your email marketing. WIth that knowledge you can correct mistakes that have happened, let some small mistakes go (that’s best for everyone), and prevent major mistakes from happening.
Why is email marketing essential for businesses?
Let’s take a look at the amazing benefits email marketing has in store for business of any size:
Final thoughts
Email marketing is an ever-evolving marketing strategy that still delivers what it promises and more. Yes, it can no longer be as simple as sending the same email to all. Your emails have to be targeted, personalized, and optimized for several devices.
With such intricacy, comes the need to continually evolve to stay the most effective. Therefore, you need to be open to testing with new elements and pick what world best with your audience.
However, if you don’t have the resources to engage with such an endeavor, do consider hiring an expert email marketing virtual assistant to achieve what you want without worrying or overspending on it.
